Create Your 360-Degree Marketing Plan

Are you struggling to create a marketing strategy that resonates with your target customers? Do you find yourself running into challenges that hinder your ability to build brand loyalty and drive consistent revenue growth? In today’s competitive market, it is essential for entrepreneurs to cultivate lasting connections with customers and other stakeholders.

The Nasdaq Center is thrilled to host Lubna Forzley, Founder and CEO of Stories, for a deep dive into the strategies that have made Coca-Cola an iconic global brand that sells not just soda but a lifestyle. Lubna will walk you through each critical element to develop and implement a comprehensive 360-degree marketing plan that will lead to enhanced brand presence and influence in your market landscape. Don’t miss this opportunity to transform your marketing efforts to achieve sustainable growth for your business!

Key Takeaways:

• Learn from Coca-Cola’s Success: Participants will have the unique opportunity to learn from Lubna Forzley, Founder and CEO of Stories and Coca-Cola Alumni, as she dissects the strategies that create meaningful impact.
• Develop a Comprehensive Marketing Plan: Dive deep into developing and implementing a comprehensive 360-degree marketing plan. Walk away with actionable insights and critical elements necessary to enhance your brand presence and influence.

OUR SPECIAL GUEST

Lubna Forzley

Founder and CEO, Stories

Lubna is the CEO & Founder of Stories, a coaching portal that supports founders and corporate leaders tell the world the right stories and most importantly shift the stories they tell themselves. Under her leadership, Stories was just named ‘Most Innovative Mental Health Tech’ for 2023 by Mentl.

She is a board member for griefstories.org, an ICF accredited (PCC) coach and a member of Gabor Mate’s Compassionate Inquiry Community.

Lubna has coached leaders in Fortune500 organizations and in the following organisations: CocaCola, Google, American Express, BP, Bayer, Square, BASF, Whiteboard Advisors, US Department of Airforce, Federal Aviation Administration, DaVita, and CVC Health Corporation.

Lubna is also a speaker, having spoken in and moderated large conferences, including TEDx,and Euromoney Conferences. Through her talks, she has shared the stage with ministers, leading entrepreneurs, and global innovators, including Steve Wozniak, co-founder of Apple. She has moderated workshops for Fortune 500 companies and has also spoken in many podcasts around the world.

She is also the author of the book ‘Enhancing Business Community Relations’ published by the United Nations Development Program and is currently working on her next book ‘Crack The Egg’. She has also been featured in various books including Something to Believe
In: Creating Trust and Hope in Organizations: Stories of Transparency, Accountability and Governance’􏰀 She has contributed to global media outlets including Entrepreneur magazine, 􏰁ast􏰂ompany, 􏰃􏰄, 􏰅loomberg, and 􏰆a􏰇ya among others􏰀

She has worked for more than 20 years in leadership and / or consulting roles within International blue-chip organizations and across various industries, including e-commerce, banking, FMCG, and human development. She served on executive committees in Global firms, including Coca-Cola, the UNDP, and BNP Paribas.

Finally, she is a proud mum and an advocate for Women in Leadership positions. As a change agent, she uses her voice to uplift other women.