In an oversaturated market of tech solutions, startups often struggle to stand out without overwhelming their customers. Adding new features can complicate the user experience, making it challenging to ensure customer loyalty and repeated usage. At the same time, it can be difficult to build and maintain a vibrant community, especially when faced with unengaged users. How can entrepreneurs strike the right balance to keep customers and subscribers coming back?
The Nasdaq Center is excited to host ReeJade Richmond, Community Growth Strategist at Memberships that Sell LLC, to explore key strategies for building membership loyalty, optimizing your pricing model, and retaining customers in a competitive market. Drawing from her experience in product development for B2B SaaS companies, ReeJade will demonstrate how you can incorporate a tangible Community Economy System that addresses the needs of your community and stakeholders as well as the strategic goals of your product or service.
Key Takeaways:
- How to effectively define the strategic goals of your startup early in the product development phase.
- How to attract the right users for your community.
- How to retain users that are active and engaged.
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