GREAT Storytelling

Startups with innovative business models and vibrant company cultures recognize that compelling stories should flow seamlessly across the organization— from marketing to leadership and everywhere in between. Stories have the power to influence individuals and businesses alike, yet many entrepreneurs struggle to craft impactful stories that resonate with their target market and potential stakeholders.

The Nasdaq Center is excited to host Michael Gaines, Founder and CEO at Gaines Consulting, to share guidance and resources to improve communication and propel your strategic initiatives toward success through storytelling. Dan will demonstrate how to pinpoint the right audience and implement the GREAT narrative tool to craft your messaging and deliver it with confidence. By the end of this session, you’ll be equipped to develop a fully realized story for your business that drives significant engagement.

Key Takeaways:

• Learn about the importance of storytelling in business and how it can improve communication and engagement.
• Learn how to leverage the GREAT narrative tool to craft impactful stories tailored to your target audience.
• Learn how to effectively integrate storytelling into various aspects of your business to ensure your team is equipped to craft and deliver compelling stories in alignment with your strategic vision and goals.

OUR SPECIAL GUEST

Micheal Gaines

Executive Coach & Founder, Gaines Consulting

Michael Gaines is the founder of Gaines Consulting. Through facilitation, training and coaching, he specializes in helping clients develop strategy, communication and leadership skills. As an executive coach, he has trained professionals that span from engineers in high-tech Silicon Valley-based organizations to partners in worldwide professional services firms. He also enjoys coaching and facilitating for non-technology entrepreneurial businesses, such as design firms and virtual wine-making operations.

Michael has consulted with executives and faculty at Apple, Google, Facebook, Adobe, NetApp, Comcast, Hewlett Foundation, Synaptics, Yahoo, KPMG, Deloitte, Grey, Mekanism, Autodesk, eBay, Cirrus Logic, Hexcel, Stanford University and the University of San Francisco.

Before becoming an executive coach, Michael began his career as an instructor and business development manager for corporate training at Outward Bound, Michael delivered leadership development programs for Coca-Cola, Home Depot and Cox Enterprises. His operational experience stems from his first career as a production manager for Carsey Werner Productions and later for NBC Sports and Turner Broadcasting, where he managed the budgets and logistics for the NBA Championships, World Cup Soccer and Olympic Games.

Michael is the past co-president of the Northern California Chapter of the Association for Strategic Planning and is the current co-chair of Illuminate the Arts, the organization that brought The Bay Lights to San Francisco’s Bay Bridge.

Michael holds a BS in business administration from Temple University and an MBA in strategic leadership from Dominican University.