September 17 @ 11:00 am - 12:00 pm
About this event
Nailing your go-to-market strategy is critical for startups regardless of industry or business model, but the market is never predictable. With constant changes in technology, competition, and consumer behavior, it’s essential for founders to be proactive and agile when launching. How can you create a GTM strategy that adapts to unforeseen challenges while driving success?
The Nasdaq Center is thrilled to host Erika Velasquez, Founder and Principal at Tactile, for a deep dive into best practices and key considerations for crafting a go-to-market strategy that gets results. In this session, founders will learn how to build an impactful launch strategy that can withstand an everchanging market, how to know when to pause or pivot, and what to do when nothing seems to work in your favor. Don’t miss this opportunity to supercharge your GTM strategy for lasting success!
Key Takeaways:
- How to build an impactful GTM strategy in a changing market landscape
- How to know when to pause or pivot
- What to do when you ‘get it wrong’ from a marketing perspective
OUR SPECIAL GUEST
Erika Velazquez Alpern
Founder & Principal, Tactile
Erika Velazquez Alpern is the Founder of Tactile, a boutique agency that helps brands build impactful content strategies and publishers reimagine brand partnerships. She has held executive roles and consulted with renowned media brands and innovative startups, including New Stand, The New Republic, Morning Brew, The Guardian, NewsCred (acquired 2020), Argent, Girlgaze, Extend Fertility, Pipcorn, and Dripkit (acquired 2022). Companies work with Erika at critical inflection points, either as a fractional marketing and content leader or to transform strategy. Across all of her roles, Erika has built highly engaged teams, unified cross-functional departments, and leveraged her deep passion for content and community to transform business growth and navigate ever-changing landscapes.