Interpreting Financial Statements: CFO Strategies for CEOs

For product-based founders, understanding your numbers isn’t just a nice-to-have, —it’s a non-negotiable skill for building a sustainable business. From pricing and production to forecasting and fundraising, the decisions that drive your growth all trace back to your financials. But if you’re unsure how to read a balance sheet, interpret a cash flow statement, or connect the dots between your margins and your marketing spend, you’re not alone—and you’re exactly who this session is for.

The Nasdaq Center is excited to be joined by Lindsay Kruit, CFO at LumiQ, for a session on interpreting financial statements for product-based entrepreneurs. This session will break down the core financial reports every founder needs to understand and show you how to use them to make smarter, more strategic decisions. Whether you’re managing inventory, prepping for a retailer pitch, or evaluating your breakeven point, you’ll walk away with the financial fluency to grow your business with confidence.

Key Takeaways:

• Learn how to read and interpret key financial statements—balance sheet, income statement, and cash flow—and what they reveal about your business health.

• Discover how to use your financials to make informed decisions on pricing, production, and growth planning.

• Walk away with the tools to speak clearly and credibly about your numbers in fundraising, retail conversations, and team planning.