Branding vs. Selling: Which One to Do (and When)
Branding vs. Selling: Which One to Do (and When)
The world’s most successful brands have two secrets to exponential growth: 1) The great brands were not built by an army of salespeople, and 2) Powerful brands can “sell” less to drive revenue because their brands have already done the heavy lifting. To clarify, great brands already have customers “pre-sold” and ready to buy: no […]